proDAD, a world-class developer of digital video effects plug-ins and image optimization technologies for professional video editors and broadcast professionals as well as aspiring pros today announced two new products based on the Mercalli V2 technology platform.

Mercalli V2,  first demonstrated at the 2010 NAB show in April, has been radically re-designed with new industry-leading 3D (X, Y, and Z camera axis) video stabilization and highly effective automatic rolling-shutter compensation technology and is hands-down the most effective post-capture video stabilization and optimization solution available.  The two new Mercalli products include:

• Mercalli Pro – Seamless plug-In version of Mercalli for popular Macintosh and Windows NLEs from Adobe®, Apple®, AVID®, Magix™, Sony®, and Thomson Grass Valley®, allowing stabilization and rolling-shutter corrections of video right on the timeline with full  32/64-bit NLE support.  Mercalli Pro also includes the Mercalli Stand Alone (SAL) application

• Mercalli Stand Alone (SAL) – Stand-alone Mercalli video stabilization and rolling-shutter compensation application for Windows 7, Windows Vista, and Windows XP with the same core technology included in Mercalli Pro, with advanced visualizations not possible in a plug-in solution.

Mercalli Pro & SAL both offer highly effective rescue of shaky video in post production/editing thanks to brand-new 3D (X, Y, and Z camera axis) stabilization technology which is an order of magnitude improvement over current stabilization technologies currently available in the market.  Because 3D stabilization is so effective, a unique “Dynamic Camera” mode feature allows very precise control of the stabilization to retain the video’s character.  Both versions incorporate exclusive SmartBorder™ options which significantly reduce the need to zoom-in like other solutions, keeping the video borders intact. Also new in Mercalli Pro & SAL is highly effective rolling-shutter compensation.  Rolling-shutter is distortion of the video introduced by many CMOS digital cameras/camcorders, giving the appearance of wobble, Jello, or skew towards the bottom of the frame when the camera is panned quickly.  Both versions can render stabilized HD or SD video in real time.

“Mercalli took the market by storm when it was launched in 2008” said Andreas Huber, Managing Director of proDAD. “The video editing community needed an effective, affordable way to rescue shaky video post-capture and proDAD answered with Mercalli.  Now we’re upping the ante again with Mercalli Pro & SAL with its game-changing 3D video stabilization, SmartBorder options, rolling-shutter compensation, and support for the Macintosh platform” Mr. Huber added.

proDAD’s Mercalli provides an elegant solution to the common problem of shaky video shot in the field where it’s not always possible to use a tripod or monopod to capture a scene, and flat-out impossible for helmet or vehicle mounted action cameras and mobile devices.  Mercalli differs from other post-production video stabilization tools as it does not require the user to struggle with baffling mathematical theory in determining the most appropriate settings to correct shaky video.  The user simply selects the video to be stabilized on the timeline within the NLE software, selects a “de-shake” profile for correction, and Mercalli does the rest.  The user can see the effects in real-time for HD or SD video, even make fine tuning adjustments on the fly.

Pricing and Availability:
Mercalli Pro will retail for £160 and Mercalli Stand Alone will retail for £96 Current Mercalli Expert or Mercalli Light customers are eligible to upgrade for as little as £51.  For a limited time Mercalli Pro and Mercalli SAL are available for a special “pre-order” offer with 20% off savings + download of special pre-release versions of the Windows plug-ins and the Stand Alone Version for those users with urgent needs.  Released versions of Mercalli Pro (Windows) & Mercalli SAL are expected to ship mid-August and the release of Mercalli Pro (Win + Mac) is expected by early September.  Please visit www.prodad.com to learn more.

Mercalli V2 SDK Now Available:
proDAD video stabilization technology is available for license to creative software developers and others desiring to add video stabilization into their products.  Please contact proDAD Developer Solutions for more information by sending an email to:  licensing@prodad.com.

About proDAD:
proDAD is dedicated to bringing high quality video effects plug-ins and stand-alone applications to professional, hobbyist, and consumer video enthusiasts.  proDAD products have won numerous awards for delivering spectacular results while being easy to use and offering exceptional value.  Other proDAD products include HEROGLYPH title/trailer animation plug in, VITASCENE professional-grade video transitions, effects, and filters, and ADORAGE effects packages with over 15,000 special effects for aspiring pro video editors. proDAD GmbH (www.prodad.com) serves Europe while proDAD Inc (www.prodad.us)  serves The Americas and Pacific Rim regions.

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