Today I will be looking at a brand new product, literally only a week or two from release from one of the best known names in the computer hardware manufacturing business. That manufacturer is MSI or Micro Star International. The product is one of their new motherboards for the new line of I5 Intel CPU’s MSI’s P55 GD65. As it’s from MSI I expect it to be of the highest quality.

Before taking a look at the P55 GD65 here is some background info about MSI as taken from their website.

Established in August 1986, MSI has always upheld the business philosophy "Award-winning product quality and outstanding customer service." MSI is a specialist in the design and manufacture of motherboards, add-on cards, servers/workstations, barebones, communication devices and CE Products and Notebooks. Surmounting a challenging industry, we've raced to the head of the pack and are now ranked within the world's top 3 motherboard manufacturers and one of the top 5 server manufacturers. What's more, MSI graphics card has the most amazing sales performance over the past years, making it to the no. 1 position in the world for four consecutive years.

The backbone of MSI is its fierce dedication to developing cutting-edge products and technology. In 2005 MSI Notebook received 4 best performance awards for exports in Taiwan Innovalue in 2005, making MSI the biggest winner among all Taiwan companies. Additionally, four of MSI CE products also received the highest honour Japan G-Mark contest and won the prestigious German iF design contest.

MSI's staying power, continued implementation of cutting-edge technology, good reputation and effective global sales are seamlessly matched with an expansive distributor network and comprehensive customer service. MSI continues to put its philosophy "Quality Products, Customer Satisfaction" - into practice. MSI guarantees that all products have passed strict inspection by the quality control personnel. This rigorous quality control system enables us to achieve an impressive yield rate of 99.6%, putting it far ahead of the industry average.

To broaden our global market and enhance the company image, we focused on marketing promotions like posting advertisement on some reputable media, releasing news information, improving product box design, holding many promotional activities and attending all important PC exhibitions in the world. MSI also participates in the fast becoming popular IT exhibits and shows to understand consumer's needs and expectations, as well as to catch-up on the latest innovations on the market today.

In this emerging digital era, MSI continues to sustain its distinct global competitive advantage by developing superior technology and innovative products. MSI offers a comprehensive range of product lines, which includes motherboard, graphics card, server/workstation, barebone, CE, communication and notebook products. Adopting a diversified management and business strategy, MSI is committed to delivering the highest attainable quality products and services to assure 100% complete customer satisfaction.

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